For The Mob Museum’s Anniversary Free Day, I created the event’s visual identity and branding system, translating the museum’s legacy into a contemporary, accessible look.
The key art for the 14th Anniversary campaign features a Nevada silhouette built from a layered collage of historical imagery, names, locations, and artifacts connected to the St. Valentine’s Day Massacre, an annual programming focus at the museum.
The design was implemented across marketing and in-museum assets to unify the guest experience and support a large-scale, public-facing celebration.
Photos of guests during the 14th Anniversary Free Day. Other collateral included designed information cards as well as a takeover of all advertising screens in the museum. The free day welcomed a total of 4294 guests.
The Mob Museum’s 14th Anniversary Free Day was featured by News 3 Las Vegas. (Link)