Photographed by Yang Zhou, 2022
One of the most unique experiences I've had the pleasure of having as a designer was being tasked to create a new color set for MK Lighter's Range candle lighter. The company felt that the previous colors were a bit outdated (think some very basic red, blue, black, green, and yellow) and wanted to expand their market to be inclusive to the tastes of women... but also still have colors that men can enjoy. And thus, after a long deliberation and flipping through our Pantone books, the Range Pastel set was born.
Range Pastel Set (sold at Daiso, Hobby Lobby, Amazon, and more)
Inspired by a very feminine, but subtle bouquet of flowers I saw, I knew the set needed a balance between something sweet and something mature, but with a pop of color.
After quickly selling out at Daiso (with the pink one being the first one to go, always), our company decided to market these lighters on Amazon as well. Since 2023, the Range model has become MK Lighter's top selling product on Amazon with the Pastel set being the most popular choice people have purchased. A lot of women were pleased with the colors in the reviews, mentioning how unique they are compared to the rest of the market.
As a candle user, who wouldn't want something that matches and enhances the aesthetic of their living spaces?
Here is my favorite Amazon review regarding the color:
After the Range Pastels, I got to have even more fun illustrating designs for our other lighter products. Below are a couple of my favorites.
Dream Set
Inspired to make lighters women cannabis users would like, I focused on spunky colors and witchy imagery.
Inspired to make lighters women cannabis users would like, I focused on spunky colors and witchy imagery.
Dream Set (Clean Version)
Due to the popularity of the Dream Set, I was tasked to make a cannabis-free version of the design.
Due to the popularity of the Dream Set, I was tasked to make a cannabis-free version of the design.
Charm Set
Designed to target young women focusing on current feminine trends and "coquette" imagery.
Designed to target young women focusing on current feminine trends and "coquette" imagery.
Seasons Set
Luxe Set
Pop Set
Pop art meets cannabis designs. Designed to be gender neutral.
Pop art meets cannabis designs. Designed to be gender neutral.
Talavera Set
Inspired by the beautiful Talavera pottery, I created this original art to reflect the floral motifs.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
Inspired by the beautiful Talavera pottery, I created this original art to reflect the floral motifs.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
Huichol Set
Designed to represent the beaded art of the Huichol people, indigenous to Mexico.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
Designed to represent the beaded art of the Huichol people, indigenous to Mexico.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
Papel Picado Set
These were inspired by papel picado crafts seen all over Mexico.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
These were inspired by papel picado crafts seen all over Mexico.
These were made to be sold to our Mexico market. Our Mexico sales representatives consulted on this project.
Leaf Set
Plant Set
Astrology Set
Chibi Auto Set
Jeep, Vintage Mustang, VW Bus, Toyota Tacoma, Corvette
Jeep, Vintage Mustang, VW Bus, Toyota Tacoma, Corvette