After our company rebranded, our team of three was tasked to overhaul the previous website containing the previous branding and create a new website to showcase our new identity and products. In a great collaborative effort, we managed to execute the development within our team, producing all the 3D renders, layout designs, and the execution of the product on WordPress.
We focused on highlighting our product features, which set us apart from our competitors (e.g. refillable, slip-guard finish, various flame types). We knew that our website would be the face of our brand when our sales representatives reached out to potential clients, so we needed to make our products look as attractive as possible.
It challenged our small team to bring a responsive website to fruition to showcase our new product designs. Still, the results greatly helped our company's brand image, garnering interest from national retailers like Walmart, Bass Pro Shops, Lowes, etc.
MK Lighter Homepage, in collaboration with Amy Yung and Yang Zhou.
Personal contributions include layout design and execution on WordPress.
Personal contributions include layout design and execution on WordPress.
We all had our hands on this, but I'm proud to have done much of the execution on WordPress. One section of the website I enjoyed working on was the menu page of the Outdoor Series. My art director wanted it to look different from the rest of the website and gave me creative freedom to design. I highlighted lifestyle images that use the Outdoor Series for its intended purpose and added copy to describe each product displayed. I constructed the menu section to be straightforward and showcase all the designs associated with each set.
MK Outdoor Series menu page, web design from conception to execution done by me, supervised by Amy Yung. 3D renders provided by Yang Zhou. Lifestyle photos by Jorge Fernandez.