NEEKS (concept) is a womenswear sneaker platform that sought to create a community within women sneaker fans. In the age of a male-dominated sneaker community, it is time for women to create their own space and freely revel in it.
The homepage is designed for functionality. The user could easily find what is trending in the women's sneaker world and share their new kicks with the hashtag #MyNeeks. There women could easily identify shoes and are presented with links to where they could purchase the shoes.
The website also hosts community forums where women can create conversations with one another in all things fashion and shoes.
(Website mockup done on Adobe After Effects)